PPC How To

MP asked:


I run a web site using Yahoo! Merchant solutions that does a good job tracking the page views in real-time. Today at 2:40 PM Pacific time, I had 125 page views according to Yahoo! However, Google Adwords campaign Manager is charging me for 440 clicks. Assuming all the page views came from Google, I am being shorted 315 paid clicks. That is fraud!

My question is Google able to manipulate its earnings through click fraud? Google’s stock price closed on 11-25-2006 at $505.00 per share that remains me of the Internet bubble in the late 90’s that crashed and burned.

Since Google’s main source of income is Adwords and the stock price of a company is set by the revenues, could Google allow the same fraud that can be seen in their Adsense model also take place in Adwords.

FYI about Adsense Fraud. The way it works is someone sets up a Web site with a keyword, say “carrot juice” and puts minimal text that says something about carrot juice, recipes, etc. They then surround the text content with Adwords and when the visitor clicks on a link from a shared link site or an organic search result, the owner of the site gets half the bid price from the Adwords ad.

To see how it really works go to http://www.carrotjuice.com and you can see that someone is actually doing it. However, please, do not click on any ad.

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