Google Adwords Advice?
samuelbland@btopenworld.com asked:
Hi,
Hi,
Lets say I used £30 worth of advertising ‘pay per click’ credit at 50p per click, how many orders am I likely to get (I run a logo design site)?
Also how far up the search results will that put me?
Off page seo
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April 23rd, 2009 at 1:40 pm
Blogging Workshop
Well the answer would depend entirely on your ability to make solid ads, landing pages, and convert prospects to clients.
Let’s say you have a solid landing page (it’s best to direct pay-per-click traffic to a special page with an offer for contact information). You can score 20-30% of the e-mail addresses for visitors. If you can convert half of those in to buyers then you might be able to get 6-9 orders for £30.
20-30% opt-in generally requires a solid landing page though. Most people who don’t create them for a living are usually closer to 5-10% (1 to 3 sales). Here is an example of a landing page that I use here in Costa Rica:
If you take a look at the page you can see there is attractive design (important), an opt-in box at the top and bottom, solid text that tells a story, a guarantee, and a free offer that gives prospects some value before I get started.
If you keep those points in mind when you make your landing page you should have solid success with your PPC trial. If you’re finding it difficult (which many people do) then you can look up information on Internet marketing, SEO, PPC advertising, and more in Google. Read those pages and educate yourself.
If you have the funds to invest in a professional you will almost always get better results. I suggest (especially if someone is just doing your PPC and landing pages) that you get a guarantee. Conversion improved anywhere from 20% to 50% of what you had before is typical for a guarantee.
Also make sure to track how many visitors you have to the landing page. Using something like Google Analytics is a good start. If you have more questions feel free to fill out the contact form on my page and I’d be happy to go over your site / landing page with suggestions.
Take care!