How can Yahoo Search Marketing compete with Google Adwords in PPC Advertising, effectively?
ebistart asked: What are the reasons why Yahoo, despite its initial headstart (Go2.com, Overture, etc.) over Google in PPC advertising, is not anywhere close to Google Adwords in either market share for itself, or gain ‘win-win relationship image’ in terms of customer perception?
Can Yahoo do anything to bridge the gap, and even overtake Google in [...]




