The problem of search engine marketing in concentrated b2b markets like Ag: quality vs. quantity of the audience.
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Title: The problem of search engine marketing in concentrated b2b markets like Ag: quality vs. quantity of the audience.(AGRI-MARKETER’S UPDATE)
Author: Hyler, Sr. Cooper
Publication: Agri Marketing (Magazine/Journal)
Date: October 1, 2008
Publisher: Henderson Communications, LLC
Volume: 46 Issue: 8 Page: 50(2)
Distributed by Gale, a part of Cengage Learning
Excerpt. © Reprinted by permission. All rights reserved.
First, let me say that Search Engine Marketing (SEM) works and will increase the visitors to your Web site.
Is that increase good for your advertisers? The answer is … probably not in a defined B2B space like agriculture.
While it will help you serve more advertising, the real question is … is it delivering the kind of audience your advertiser wants to reach? Most of core agricultural marketers do not want to reach “drive-by” consumers.
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